Orange Magazine marked its 15th anniversary on July 1, 2025, with a celebration at Timezone, Ayala Malls Feliz. Since its official launch in 2010, the platform has evolved from the bold vision of its founder into a dynamic and influential digital hub, reflecting its remarkable journey in the ever-changing media landscape.
Founded by Jessie Bunyi Villanueva, popularly known as Jeman, Orange Magazine was born out of a deep passion for print media and a keen understanding of the internet’s potential. A former tabloid correspondent and promotions coordinator for various print publications, Jeman saw an opportunity to redefine how media content could be produced and consumed.
“I’ve always wanted to have my own magazine—one where I could publish any kind of content that resonates with me, without being told what I can or can’t feature,” Jeman shared, reflecting on the inspiration behind Orange Magazine.
The name "Orange" was chosen intentionally. As Jeman explains, orange symbolizes freshness, relevance, and truth. It’s the color of dawn, representing a new day and a fresh start. This philosophy shaped the magazine’s early focus on “fresh elements” like the latest fashion, trending topics, and the most exciting entertainment personalities.
From the outset, Jeman made a strategic and forward-thinking decision to go fully digital. At a time when online platforms were beginning to dominate, he recognized the internet’s potential to make content more accessible, easier to promote through social media, and more attractive to advertisers and sponsors.
Orange Magazine was designed to appeal to “everyone who knows how to use the internet”—a broad demographic reached without compromising content integrity. The platform maintained a commitment to family-friendly, engaging stories, steering clear of explicit material to cater to its diverse readership, including teens.
The publication quickly gained attention, showcasing a wide array of local and international personalities. Featured artists have included K-Pop groups such as One Way, 2AM, and Jay Park; international acts like Westlife, 30 Seconds to Mars, Bruno Mars, and Melanie Chisholm (aka Sporty Spice); as well as Filipino icons like Christian Bautista, Anne Curtis-Smith, Jessa Zaragoza, Gloc-9, Glaiza De Castro, Rhian Ramos, The Itchyworms, members of the Philippine Azkals, Beautéderm CEO Rea Anicoche Tan, and Senator Gringo Honasan, among many others.
To date, Orange Magazine has achieved an impressive digital footprint, with 7.3 million reach on Facebook, 3.8 million on TikTok, 1.8 million on Instagram, and 41.2 million views on YouTube. Its success is rooted in a commitment to engaging content and exciting contests that keep its followers coming back.
.png)
While Jeman continues to serve as the online publisher and editor-in-chief, the magazine’s continued growth is also credited to its passionate and creative team, who ensure that Orange Magazine consistently delivers fresh and relevant content. Their collaborative efforts embody the spirit that has sustained the platform for 15 years.
“I started by covering events for Orange Magazine. Now, thanks to them, I’ve worked with my dream brands and even traveled abroad. It’s truly been a blessing,” shared Kister Morata, Jeman’s business partner and fellow content creator.
“Jeman built a strong foundation, but the evolution of Orange Magazine has been a collective effort. It’s inspiring to be part of a platform that never stops growing.”
That spirit of innovation remains strong across the team. Under Jeman’s leadership, Team Orange continually explores new ways to engage its audience, from experimenting with emerging social media formats to launching interactive features.
“When I joined, I was immediately struck by the energy and openness to new ideas,” said content creator Sharmaine Rodriguez. “It’s a place where you can really help shape the narrative—and seeing our work connect with thousands of readers is incredibly rewarding.”
As Orange Magazine celebrates its 15th anniversary, it stands as a proud pioneer of digital media in the Philippines. Staying true to its founding principles of freshness, relevance, and truth, the platform looks ahead to even greater innovation and deeper engagement with its growing community.
Orange Magazine would like to thank the following sponsors:
Timezone Philippines, PLDT Home, Home Credit PH, Xiaomi Philippines, POCO, ALPAS Consultancy, Marie France, Facial Care Centre, Svenson, Tai Chi Rub & VCO Liniments, Doggies Choice, Cebu Pacific Air, Maya, HONOR Philippines, OPPO, Solaire Resort Entertainment City, Solaire Resort North, SKECHERS, Our Home, HOTEL 101 Manila, The Ascott Limited, Citadines Benavidez Makati, Citadines Bay City Manila, Citadines Roces Quezon City, Klued, Primer Group of Companies, Seda Manila Bay, Bell-Kenz Pharma Inc., Luminisce, Landco Pacific, Landco Lifestyle Ventures, AirAsia Philippines, RLC Residences, EON Public Relations, TikTok Shop Philippines, Mega Prime Foods, Winford Resort & Casino Manila, Redlion Private Pool Resort, Ripple8, Jollibee, Launch & Meet, Grupo Agatep, Mang Inasal, Angel’s Pizza, A-List & Partners Consulting Group Inc., Diana Stalder, Spark It Philippines, Joy-Nostalg Hotel & Suites, foodpanda, Potato Corner, BRIDGES PR, Visual Scape, JisuLife, Fifth Gear Ads and Activations Inc., KLOOK, SM Investments, SM Supermalls, Beautéderm Corporation, Narr8 PH Creative Communications, Centaur Marketing, SAFC, Uniquecorn Strategies, DermoRepubliq., ANKO, FuentesManila Public Relations, Buensalido and Associates Public Relations, Axcess PR & Communications, Power Mac Center, Ana Manansala Consultancy Services, ROMA, CATPR Inc., BREVILLE, Better Mondays PR, Conrad Manila, Newport World Resorts, Hilton Manila, Holiday Inn Express Manila, Maria Clara Sangria, Novotel Manila Araneta City, Ibis Styles Araneta City, Whip PR & Communications, ArdentComm, BrandComm, eggshell, McDonald’s, Pascual Laboratories, 4610 PR and Integrated Marketing Inc., GCash, BrandPlay, COMCO Mundo League of Enterprises, TARO AOX, Inc., Midea, Canon, TA-FBDI, MSL, EY, OREO, Goldilocks, Megaworld Hotels & Resorts, realme, Corner Magazine PH, Zoobic Safari, The Bistro Group, ODV Creative, Full Circle Communications Inc., JG Superstore, Cherry Philippines, Globe Telecom, Brand_It Consultancy, MG Asia Public Relations, Pix Republik/Reel Republik Studios, Domantay Consulting, Lorem Ipsum Consulting Inc., PRecious Communications, Brilliant Jerk Production, Insight 360 Consultancy Services, Inc., MediaSense, Orange Salon, Agents International, NYOU PH, Meat Plus Café, Tender Bob’s, Fireside, Kettle, PIAA, WSP, Stratworks, TV8 Media, Marriot Hotel Manila, PaperLess PR & Creative Agency, Inc., i55 Talent House Corp., TeamAsia, Mr. Gene Paulo Bautista, Ms. Ruby Asoy Lebajo, Mr. Jeff Saw, Ms. Marjorie Pineda-Uy, Mr. Jonel Uy, and Mr. Harold Uy.