Sony Philippines transformed the BGC Amphitheater into a vibrant fusion of music, fashion, and bass with the ULT Power Sound: Vibe Live—an electrifying event that showcased their latest audio gear, bold streetwear collabs, and top creator performances.
Guests were welcomed with vibey photo ops at the ULT Wall and got first dibs on Sony’s newest ULT Power Sound lineup.
Sony Philippines President Mr. Shuhei Sugihara and Marketing Director Mr. Kentaro Imamura kicked things off, emphasizing Sony’s mission to elevate audio experiences for a music-loving generation.
Mr. Arbie Bandiling, Senior Product and Marketing Communications Executive, introduced the new ULT series—built for bass lovers, street culture, and community.
The runway came alive with ULT Squad ambassadors Jacqueline Jala, David Guison, and Angelique Manto rocking local brands like Strong Village, SUOT.NATIN, and DBTK—blending streetwear with Sony’s signature audio vibe.
Dance group A-Team brought the heat with a high-energy performance before the big reveal: the ULT Power Sound series—featuring the ULT Tower 9, Tower 9 AC, Field 5, Field 3, and ULT Mic. The new ULT Squad of ambassadors was also introduced, celebrating music, style, and self-expression.
Singer Jeremy G performed his latest single “Parking Lot,” followed by P-pop group KAIA and rising OPM artist Maki, who closed the night with hits like “Dilaw” and “Kahel na Langit.”
Meet the ULT Lineup
ULT Tower 9 (Php 52,199) – Club-level bass, LED lights, splash-resistant, and battery-powered for indoor or outdoor parties.
ULT Tower 9 AC (Php 39,999) – Same punchy sound in a plug-in format, perfect for home setups.
ULT Field 5 (Php 19,999) – Rugged, water-resistant portable speaker with wide sound and a shoulder strap.
ULT Field 3 (Php 10,999) – Compact but loud, great for on-the-go parties with built-in strap.
ULT Mic (Php 9,999) – A karaoke-ready mic with echo effects and seamless speaker pairing.
Availability
The full ULT Power Sound range is now available at Sony Centers and authorized dealers nationwide.
Check out the lineup here :
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