Jennylyn Mercado and Dennis Trillo are teaming up once again, this time as the faces of Skyro’s new nationwide campaign, “I-Skyro Mooo!”
The campaign plays on the Filipino habit of turning brand names into everyday expressions, positioning “I-Skyro Mooo!” as a playful way to describe different moments when people need to make a purchase, get access to cash, or manage everyday spending.
Mercado joins her husband Trillo as Skyro’s newest brand ambassador. The pair headline “Skyromance,” a series of films built around relatable situations that bring the campaign’s concept to life.
The first film was released as part of the campaign launch, with more executions planned across outdoor, digital, retail, social media, creator content, and on-ground activations.
The campaign also reflects Skyro’s expansion beyond its original focus on point-of-sale financing. Its current lineup includes Product Loans for planned purchases, Cash Loans, and SkyroCredit for reusable credit and cashback on everyday spending.
“We wanted to express that in a way that feels familiar, simple, and easy to remember,” said Iya Lelyanova, Head of Marketing at Skyro. “Whether the purchase is big or small, we want Skyro to become something people naturally think of as one of the ways they can pay.”
Skyro currently has more than 10,000 partner retail locations and over 7 million registered users in the Philippines. As of 2026, the company’s credit portfolio has exceeded $200 million, while it reached operating break-even in the first half of the year.
The “I-Skyro Mooo!” campaign is now rolling out nationwide.