Hershey Philippines, Inc., a part of The Hershey Company, has forayed into metaverse with the launch of ‘Hersheyverse.’
Hersheyverse will be based on a chocolate village where the central attraction will be a colossal Hershey’s Kiss where all the quests will take place.
Users will be able to learn about sweet holiday traditions, explore virtual shops and even earn an exclusive wearable. Hersheyverse was created in collaboration with LandVault.
Built on the universal language of chocolate, users will have a memorable experience by completing quests. The brand will be offering quests, discounts, interactions, appealing landscapes and an exclusive wearable in Hersheyverse to give consumers a wholesome and immersive branded experience around holidays.
Complete quests and earn rewards
In Hersheyverse, there will be non-player characters (NPC) who will guide users to explore the space.
The space is centered on a larger-than-life Hershey’s Kiss where all the interactions will take place. There are shopkeepers who represent different markets like Philippines and will highlight the most popular Hershey’s products during the holidays from the country.
There will be various quests such as Holiday Quest, Social Quest, A Sweet Surprise and A Flying Kiss.
These quests will entail distinct storylines which will activate different aspects of the space. The player will eventually earn rewards in terms of power-ups and an exclusive wearable.
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With this activation, Hershey is aiming to create an experience that helps the brand connect with Gen-Z consumers around the holiday season. This innovative experience gives people a new way to engage with the world-famous chocolate brand.
Jump into the Hersheyverse experience here.