Since opening its first store and kiosks in SM malls in 2024, nubia has steadily expanded its presence in the Philippines.
In 2025, the brand opened more locations including stores in SM Sta. Mesa, SM City Sucat, and SM City Fairview. For 2026, nubia confirmed a 15% increase in its retail expansion budget compared to last year.
nubia’s kiosk network grew from five in 2024 to 32 by the end of 2025, with a target of 50 kiosks by 2026. Meanwhile, concept stores increased from two to six during the same period and are expected to reach 12 this year. The brand also introduced two lounges in 2025 as part of its premium retail rollout.
Overall, nubia’s retail touchpoints expanded from 700 in 2024 to over 1,200 by the end of 2025, with a goal of reaching 1,500 in 2026. Distribution stores also increased from 800 to more than 1,400, with plans to reach 1,600 by the end of the year.
For after-sales support, nubia has set up drop-off points in all MemoXpress stores nationwide to make service more accessible to customers.
Beyond Mega Manila, nubia is also expanding across the country. Upcoming locations include a concept store at NCCC Mall Davao and another at Robinsons Place Dumaguete, along with new kiosks in Waltermart malls and additional Pacific Mall branches across Luzon.
The brand is working with several mall partners for its expansion, including SM Malls, Robinsons Place, Waltermart, Gaisano Mall, Ayala Malls, Pacific Mall, NCCC Mall, BQ Mall, and KCC Mall, strengthening its presence across Luzon, Visayas, and Mindanao.
Online, nubia continues to grow its presence on TikTok Shop, Shopee, and Lazada. The brand has maintained strong sales during major campaigns and the holiday season while offering exclusive deals and promotions on these platforms.
Looking ahead, nubia plans to expand its product lineup in the Philippines. This includes a new gaming series set to launch this March, aimed at bringing more performance-focused and accessible devices to local consumers.