In past years, HP has consistently centered its annual HP Day events around one main objective: helping people work more productively through better technology. At this year's event, rebranded as HP Elevate 2026, that mission remains unchanged, but the approach has evolved to reflect today's increasingly AI-driven workplace.
At the event, Ida Evina Ong-Co, Managing Director of HP Philippines, discussed the next phase of AI adoption in the country. She emphasized that the challenge is no longer gaining access to AI, but enabling it to work seamlessly within everyday workflows. Guided by HP's "For Your Best Work" vision, she highlighted how organizations can translate AI into meaningful outcomes for both employees and businesses.
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| Ida Evina Ong-Co, Managing Director of HP Philippines, |
Reimagining work experiences in an AI-Powered world
"AI adoption in the Philippines is no longer a question of if, but how quickly organizations can translate it into meaningful outcomes," said Ida Evina Ong-Co, Managing Director of HP Philippines.
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| Left to right: Mori Rodriguez, Chief Innovation Officer at EON The Stakeholder Relations Group (Moderator), Dannah Majarocon, Managing Director of Jobstreet by SEEK; Ida Evina Ong-Co, Managing Director of HP Philippines; and Miko David, President of the Digital Marketing Association of the Philippines (DMAP) |
The sentiment was echoed during a fireside chat by Jobstreet Philippines Managing Director Dannah Majarocon, who shared that 36% of organizations in the Philippines have already integrated AI into their regular workflows. As a result, companies are increasingly looking for employees with AI competencies, with 72% of organizations now seeking AI knowledge among candidates.
In response to these shifts, HP is focusing on creating a connected ecosystem that brings together devices, print solutions, security, and services through HP IQ. The goal is to reduce complexity and enable a more seamless and productive work experience.
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To support this vision, HP introduced its latest lineup of AI-powered devices, including the HP EliteBook X Flip G2i Next Gen AI PC, HP EliteBook X G2i Next Gen AI PC, HP EliteBoard G1a Next Gen AI PC, HP OmniBook Ultra 14" Next Gen AI PC, HyperX OMEN 15" Gaming Laptop PC, and HP ZBook X G2i 16" Mobile Workstation PC.
These devices feature next-generation hardware, AI capabilities, and up to a 50 TOPS NPU, with support for Copilot+ experiences.
On the printing side, HP unveiled the HP LaserJet Pro 4112fdw Multifunction Printer, HP LaserJet Pro 4006dw Printer, and HP LaserJet Enterprise MFP X53052dn Multifunction Printer. Designed for modern workplaces, these printers offer smart connectivity and intuitive controls aimed at simplifying printing tasks.
While the message of enabling productivity remains unchanged, HP Elevate 2026 highlighted how the company is adapting its strategy for an AI-first future, equipping businesses and professionals with the tools they need to unlock their full potential.