New iPhones, exciting freebies, celebrity appearances, and live performances. Beyond the Box and Digital Walker made the arrival of the iPhone 18 Pro and iPhone 18 Pro Max in the Philippines a celebration for Apple fans, with three launch venues bringing the excitement to life.
Held on October 15–16, 2026, the Midnight Launch took place at Beyond the Box Robinsons Ermita, Beyond the Box Uptown Mall Atrium, and Digital Walker Glorietta Palm Drive Activity Center. From exclusive rewards to live entertainment, there was plenty happening beyond the launch of Apple's latest smartphones.
 |
| iPhone 18 Pro Max Burgundy |
Exciting Freebies and Premium Giveaways
Of course, one of the biggest highlights for customers was the chance to take home exciting freebies and premium prizes along with their new iPhones.
Qualified buyers received PHP 22,000 worth of guaranteed freebies, while other offers included special payment deals, installment plans of up to 36 months through participating major banks, and exclusive on-site trade-in offers.
The first 100 qualified customers at each venue also got access to exclusive queue incentives, with prizes depending on their position in line.
These included the Marshall Bromley 450 worth PHP 44,900, DJI Osmo Pocket 4P worth PHP 37,790, and Audioengine HD5 Wireless Powered Speaker worth PHP 32,990. Other prizes included the Tivoli Audio Model One Digital (Gen 2) Speaker, Nothing Headphone (9a), and CMF Headphone Pro.
To make things even better, all first 100 qualified customers received PHP 2,000 worth of Gashapon vouchers. With the guaranteed freebies and other eligible rewards, the total value of gifts and freebies could reach up to PHP 70,000 per customer.
There was also a chance to win a cruise and VIP experience valued at over PHP 500,000. Altogether, the Midnight Launch celebrations featured PHP 1.2 million worth of gifts, freebies, and prizes.
Celebrity Guests and Live Music
The celebrations weren't just about the new iPhones. Guests also got to enjoy appearances from online personalities Geloy Concepcion, Rojean Veal, Jeff Ong, Olivia Banzon, Coco Lim, CK De Leon, and Niana Guerrero.
Each venue had its own host and musical performances, giving the events their own vibe.
 |
| Beyond the Box Robinsons Ermita iPhone 18 Pro Midnight Launch - Host: Rain Matienzo |
At Beyond the Box Robinsons Ermita, Rain Matienzo hosted the celebration, with Nameless Kids taking the stage. Over at Beyond the Box Uptown Mall Atrium, Vince Velasco hosted the event, which featured a performance by Lola Amour.
Meanwhile, Digital Walker Glorietta Palm Drive Activity Center had Mikee Reyes as host, with Over October providing the live music.
With familiar personalities, live performances, and plenty of prizes up for grabs, the launch became an opportunity for Apple fans to enjoy the occasion with fellow tech enthusiasts.
A Celebration Beyond the New iPhones
The Midnight Launch showed how a smartphone release can be more than just a new device hitting store shelves. Between the freebies, entertainment, and exclusive rewards, Beyond the Box and Digital Walker gave customers plenty of reasons to celebrate the arrival of Apple's latest flagship smartphones.
And for those who missed the launch, there's no need to wait for another event to get their hands on the new devices.
The iPhone 18 Pro and iPhone 18 Pro Max are now available at Beyond the Box and Digital Walker. Check out their retail stores and official online channels for availability, pricing, and current offers.