Xiaomi may have made its name in the Philippines through feature-packed smartphones at competitive prices, but the company has since expanded into much more. From smart home appliances and connected devices to electric vehicles, it is building an ecosystem designed to connect different parts of everyday life.
This vision is part of its "Human × Car × Home" strategy, which brings personal devices, mobility, and smart living spaces together. Instead of treating each product as a standalone device, Xiaomi wants its technologies to work seamlessly with one another.
Connecting more than a billion devices
At the heart of this strategy is Xiaomi's consumer AIoT (Artificial Intelligence of Things) platform. By the second quarter of 2026, the company had more than 1.1 billion connected AIoT devices worldwide, excluding smartphones, tablets, and laptops.
Its ecosystem serves over 175 million users and households, while the Xiaomi Home app has reached 124.1 million monthly active users.
Through AI-powered automation, compatible devices can work together to simplify everyday routines. For example, users can set their air purifiers, lighting, and climate controls to adjust automatically based on their schedules or location.
Taking its technology to the road
Xiaomi's expansion into electric vehicles is another major part of its ecosystem strategy.
Through Xiaomi Auto, the company has delivered more than 800,000 vehicles since customer deliveries of the Xiaomi SU7 began in April 2024. It is also preparing to enter the European automotive market in 2027, with agreements involving eight German dealer groups to support its planned retail and service network.
The company is applying its technology and manufacturing expertise to this new business, using automated machinery and robotic systems to improve production efficiency and product quality.
Bringing more smart appliances into homes
Xiaomi is also growing its smart home business through Mijia, which offers more than 2,000 products across over 130 categories. Its lineup includes air purifiers, robot vacuums, washing machines, and other household appliances that can connect through the Xiaomi Home app.
Mijia began expanding across Europe in September 2026. In the Philippines, Xiaomi has already introduced products such as televisions, air purifiers, and washing machines, giving consumers more ways to build a connected home.
Keeping flagship smartphones in focus
While Xiaomi explores other industries, smartphones remain central to its ecosystem. The company continues to invest in premium devices, particularly in mobile photography, design, and new form factors.
According to Counterpoint Research, smartphones priced above USD 600 accounted for 29% of global sales in the first half of 2026, up from 20% four years earlier.
Xiaomi is targeting this segment with products such as the Xiaomi 17 Series and the Leica Leitzphone powered by Xiaomi, introduced in February 2026. Its latest foldable, the Xiaomi 18 Fold, also reportedly recorded first-sale volumes 300% higher than its predecessor.
The company is likewise exploring new features, including rear-display technology, to offer more ways for users to interact with their smartphones.
What's next for Xiaomi in the Philippines?
Locally, Xiaomi continues to expand beyond smartphones. Recent additions to its Philippine lineup include the Xiaomi TV S Mini LED Series and Mijia washing machines, reflecting its growing focus on connected home technology.
Its smartphone business is also moving forward with the global announcement of the Xiaomi 18 Pro Series, which is expected to arrive in the Philippines later this month. Pricing and availability details will be announced through Xiaomi Philippines' official channels.
With smartphones, smart home appliances, and electric vehicles now part of its growing portfolio, Xiaomi is positioning itself as more than a smartphone manufacturer. Its goal is to bring these technologies together into one connected experience, from the devices people use every day to the homes they live in and the cars they drive.