YouTube is evolving beyond entertainment with a new feature called YouTube Shopping, which lets users browse and buy products directly from videos. This update transforms how viewers interact with content, making shopping a seamless part of the viewing experience.
Shop Without Leaving the Video
When watching product reviews, unboxings, or tutorials, viewers can now shop directly from the video. Tagged products appear below or via a shopping button, allowing instant purchases without pausing or switching tabs.
Smart, Personalized Discovery
YouTube suggests products related to what you're watching, creating a personalized browsing experience. Think of it as a curated shopping mall tailored to your interests—powered by your favorite videos.
Trust What You See
Watching creators demo products provides valuable context and builds confidence in your purchase decisions. You get to see how items work in real life before buying.
Curated Collections by Creators
Creators can group favorite items into themed "Shopping Collections," like "Home Office Must-Haves" or "Starter Makeup Kits," helping you discover related products with ease.
Deals and Creator Exclusives
Look out for exclusive discounts and special offers shared by creators through affiliate hubs. Supporting your favorite channels might also mean snagging a great deal.
With YouTube Shopping, users can now enjoy entertainment with e-commerce, offering a streamlined way to discover and buy products—all without leaving the platform.