Global personal care brand Laifen, known for its high-performance and smart hair dryers, has officially arrived in the Philippines.
Founded in 2019, Laifen combines precision engineering with user-centered design, reaching over 20 million users worldwide by early 2025.
Its hair dryers feature powerful airflow and intelligent temperature control for faster, gentler styling—now available locally in the brand’s first Philippine lineup.
Compact, Maximum Performance: Laifen Mini
The Laifen Mini packs serious performance in a small, travel-friendly design.
It runs on a 110,000 RPM motor for ultra-fast drying while staying quiet at just 61 dB. Weighing only 299 grams, it’s light and easy to handle. Smart Temperature Control protects hair by checking heat 100 times per second, while a Negative Ion Generator adds shine and reduces frizz.
There’s also a Child Mode for gentler airflow, and its durable nylon build with a magnetic filter ensures safety and reliability.
Priced at PhP 5,799 SRP, the Laifen Mini is now PhP 3,599 for a limited time on Shopee, Lazada, and TikTok Shop, available in Green, Blue, and White.
Precision Meets Power: Laifen SE 2
The Laifen SE 2 takes hair styling to the next level with faster performance and smarter control.
Its 108,000 RPM motor delivers 21.5 m/s airflow for quick drying, while 10 styling combinations—2 speeds and 5 heat levels—let you customize your look. Smart Temperature Control monitors heat 80 times per second to protect hair from damage.
With six layers of noise reduction, it runs quietly at just 59 dB and sports a sleek, premium design.
Priced at PhP 7,499 SRP, the Laifen SE 2 is now PhP 4,499 for a limited time on Shopee, Lazada, and TikTok Shop, available in White.
Look Good, Spend Less: Laifen SE Lite
The Laifen SE Lite delivers fast, smooth styling without the high price tag.
It’s 6mm shorter and 15% lighter than the SE, making it easier to handle for longer sessions. Powered by high-speed drying tech, it saves time while releasing 150 million negative ions to fight frizz and leave hair shiny and healthy.
Smart Temperature Control adjusts heat 50 times per second, while a six-layer noise reduction system keeps sound at a quiet 62 dB.
Priced at PhP 3,799 SRP, the Laifen SE Lite is now PhP 1,999 for a limited time on Shopee, Lazada, and TikTok Shop, available in Tan, Pink, and Purple.
Availability and Promo
Laifen’s full range of smart hair dryers is now available in stores and online via Shopee, Lazada, and TikTok Shop.
Grab limited-time discounts and a free comb while supplies last. Plus, enjoy 50% off a waterproof bag when you buy the Laifen SE 2 or SE Lite, and new followers can claim a P100 OFF voucher.
Check out Laifen on their social media pages here: Facebook | Instagram | TikTok

