As a heritage brand, Eden Cheese continues to show its strong push for innovation with its first-ever vertical drama series, “Cheese The One.” Through this project, the brand aims to stay connected with today’s modern Filipino families.
Directed by Dan Villegas and shot by Paolo Orendain, the series delivers emotional storytelling inspired by classic Filipino teleseryes, but redesigned for mobile-first, vertical viewing.
Each episode is short, cinematic, and packed with emotional moments made for today’s fast-paced viewing habits.
The shift to mobile-first storytelling also matches Eden Cheese’s latest product update: a new creamier and milkier formula.
The relaunch and digital campaign reflect the brand’s effort to innovate not just in its products, but also in how it connects with consumers.
“Just as we upgraded our recipe for a better experience at the table, we’re also leveling up the way we reach and engage our consumers,” said Adrian Manlapig, Marketing Head of Mondelez International Philippines.
For Direk Dan, the project was a chance to explore a more modern way of storytelling. Designed specifically for vertical viewing, the format makes scenes feel more personal and intimate, even on smaller screens.
He shared that what excited him most was telling a very Filipino story in a way that feels natural for today’s audience, with the vertical format helping viewers feel closer to the characters.
The first episode of the four-part micro-serye has already gained attention online as viewers follow the growing tension between Leah and Sylvia, exploring themes of family, love, pride, and acceptance.
As the story unfolds between Leah (Netty Inojales), Joaquin (Marc Acueza), and Sylvia (Connie Cuneta), every shared meal leaves viewers wanting to know what happens next.
New episodes of “Cheese The One” are available on Eden Cheese’s official Facebook, TikTok, Instagram, and YouTube pages.